WordPress have an old article (The $64,000 Question: WordPress.com or WordPress.org?) with an analogy that I’m going to borrow. The original article was written in 2013, although I see that it has been updated to mention the WordPress.com Business Plan (more on that below). I’ll extend the analogy a bit and throw in some things that weren’t mentioned.
The idea is that self-hosted WordPress versus WordPress.com is a bit like buying a house versus renting one. I like this comparision and would extend it to include other platforms such as Squarespace, Weebly and Wix.
Your WordPress.com / Squarespace / Weebly “rented house” is decorated nicely and ready to move in. You just have to move in your furniture, unpack your belongings and you can start living there.
The kitchen is ready fitted out with a cooker, fridge and washing machine. If you are happy with the appliances it comes with, that’s great. But if you prefer a gas hob and the built in one is electric then you’ll just have to live with it because you can’t swap it.
If you want to, you can redecorate but you can’t build an extension or knock down walls.
There are rules, such as “no pets” because pets could cause damage and the landlord doesn’t want that. But if you are a good tenant, the landlord looks after everything for you. If a pipe bursts, you don’t need to contact a plumber; the landlord sorts it all out.
On the other hand, the self-hosted WordPress “house that you buy” may be plain magnolia paint throughout, or have horrible stripy carpets, but’s that’s OK – it’s your house so you can decorate it how you like.
The kitchen doesn’t come with any built in appliances, so you have to do the research and choose a cooker, fridge etc. then get them wired in. But you can have a gas hob, a self-defrosting freezer – anything you choose according to your personal preferences.
If you want to knock down a wall to turn the kitchen and dining room into a big kitchen-diner then you can. But if it turns out to be a supporting wall and the ceiling collapses then you have to sort it out.
You can have a couple of big dogs as pets, but if they chew up the furniture then you have to fix the problem.
If a pipe bursts, or a burglar [or hacker] breaks in, it’s your responsibility to fix it.
That probably sounds more scary than it really is. “Fixing the problem” may just mean contacting your host who can tell you what to do, or could even restore your site to an older version before the problem occurred. If you’re sensible, you’ll be keeping your own backups too in somewhere like dropbox or google drive.
If everything goes wrong and your site consists of just a few pages then it may not even be a big job to recreate it from scratch, if you’ve stored copies of your text and images and notes about what theme and plugins you’ve used. If you have a lot of blog posts, then it becomes even more important to back up your site.
I hope I haven’t exaggerated the risks of using self-hosted WordPress. As with houses, it’s possible to rent a car rather than buy your own – and yet millions of people are prepared to buy a car even though it means they will have to maintain it, have it serviced and keep it filled up with fuel. They accept that the car could break down, but have contingency plans such as carrying a spare tyre and joining a breakdown recovery service.
With WordPress.com or Squarespace you can set up your site and then just leave it to look after itself. With self-hosted WordPress, you are going to need to keep the theme and plugins up to date, as hackers will exploit weaknesses in out of date plugins. Depending on your host, you may be able to specify that most of your themes and plugins will be automatically updated. The drawback is that very occasionally plugin updates can “break” websites. The sensible thing to do is to keep an eye on your site to check that everything still works and to have a backup as your contingency plan.
Of course, there are many other available options for building a website. Some of them will be more like the “rented house or car” and some more like the “house or car that you buy”.
Managed Hosting and the WordPress.com Business Plan
Managed WordPress hosting tends to be relatively expensive but gives you a higher level of security, automatic backups and support from WordPress experts. I’ve included links to managed hosting in my “WordPress Website Checklist” blog post.
What is meant by “managed hosting” does seem to vary from host to host. Winning WP’s article “Shared vs Managed WordPress Hosting – How To Choose The Right Service” gives you an idea of what to expect.
Until last year (2017) one of the main differences between WordPress.com and self-hosted WordPress was that you could not install themes and plugins if you were using WordPress.com. This has now changed, but only if you are on the more expensive WordPress.com Business Plan. This will allow you to upload your own theme and plugins and gives you access to a dedicated support team.
I haven’t been able to find many reviews of the Business Plan by people who have actually tried it, with the exception of the post “Getting Down to Business – Why I Chose Not to Self-Host” on the Literally She blog.
The Business Plan seems to be quite similar to managed hosting although it still has some limitations – for example, no FTP access (if you don’t know what that is, you probably don’t need it).
Ease of Use
It’s difficult to be objective about this. Personally, I find WordPress much easier and quicker to work with than Squarespace, but I’m sure that’s partly because I’m more familiar with it. I love WordPress and I don’t love Squarespace (although I can see its appeal).
Generally, it’s probably true to say that there’s a bigger learning curve with WordPress than with Squarespace or Weebly. There are lots of resources available for learning WordPress though.
If you like the drag and drop approach of some of the other website builders, but are keen to use WordPress then the self-hosted version, or the WordPress.com Business Plan will enable you to use a page builder plugin.
If you are still going round in circles and unable to make a decision, here’s a link from ProBlogger which may help: “When DIY Blogging isn’t for You: 5 Alternatives to Self-Hosted WordPress” and my post “Choosing a Platform” goes into more detail on this question.