When choosing a colour scheme, it’s important not just to pick colours that you find attractive, but also to think about what those colours portray – see 99designs’ article Color meanings and the art of using color symbolism, Smashing Magazine’s article “Color Theory for Designers, Part 1: The Meaning of Color” and Lifewire’s article “What Meanings Are Associated With the Various Colors“.
Image source: Canva
Using a Colour Wheel
Canva has a good online colour wheel, an explanation of various types of colour scheme and a tool for creating a scheme – www.canva.com/colors/color-wheel/.
But here’s an example where I’ve picked a purple colour from the Chir.ag name that color project.
Honey Flower = #4F1C70
Then I’ve used the color-hex.com website to find its adjacent colours and its complementary colour and to get lighter and darker versions of each of these.
Using all the colours in every row could look pretty garish but, for example, if you wanted a monochromatic scheme you would use the colours in one row only. For a two colour scheme, you could choose colours in two rows.
- Using the first and last rows gives a complementary colour scheme.
- The first row along with either of the middle two rows results in an analogous scheme.
- The last row plus the middle two rows creates a split complementary scheme.
Another approach is to find a photograph, or collection of photographs, that invoke the feeling you are trying to convey. Here I’ve searched the free stock image site Pixabay using the keyword “beach” and have scrolled through the results and chosen photos that seemed to have a calm mood.
I’ve used the method that I describe in more detail in my article “Creating a Mood Board with Canva & Coolors” to come up with a colour palette simply by picking colours that felt “right” to me.